Who is


The Basepath team has extensive business, communications and marketing experience stretching back over four decades. We are part of the Trustmakers Group of Companies. This group includes Trustmakers, a communications training company; RMA Strategic Communications, a national communications and marketing company; and, of course, Basepath Media.

John McKay is the guy behind Basepath Media and leads the teams he assembles for each project. In fact, he has a number of communications and marketing professionals at his disposal and the audio/video production capacity to make things happen. He is a former television producer and community newspaper editor, and a former advisor and director of communications for the federal government. For the past 25 years he has operated businesses specializing in communications, marketing, and community engagement.

The Basepath team has worked on the following projects and countless others.

  • They provided media relations, communications and marketing services for a team within the prestigious Canadian Premier Baseball League. For example, they generated and coordinated media coverage related to team players participating in the Toronto Blue Jays Futures tournament in the summer of 2022, resulting in media coverage on TSN, talk radio stations and daily newspapers.
  • They arranged and coordinated promotions for clients at games played at Ottawa’s Triple-A stadium. For example, they partnered with the team to promote a large airshow event (including ticket giveaways at local radio stations). They also organized and hosted a number of corporate events during CamAm League games.
  • They worked on the Vancouver 2010 Olympics, training official spokespeople to be clear and effective with the media and other key audiences.
  • They co-founded and organized of the Beacon Hill Family Fun League, a series of four fully accessible baseball events conducted for people of all ages, genders, and abilities.
  • They fundraised, provided financial support, and volunteered with the Miracle League, a purpose-built field that gives special-needs children, young adults, and adults the opportunity to play the game of baseball (and other sports).
  • Company owner John McKay’s work with sports organizations stretches back to his days working in local television covering local sporting events. As a baseball dad, he is a former coach and assistant coach with several little league teams.

Basepath Media is proud to be a Jayscare Community Champion for Youth as a monthly sponsor of a five-week leadership program for girls.