David Rutherford, Co-Founder, In Memorium
A founding partner of Rutherford McKay Associates, since 2000, John McKay has provided strategic communications, media relations and training services to the public, private and non-profit sectors. Previously, he was a senior communications advisor with the federal government, a television and multimedia producer and community newspaper editor.
John is a strategist, issue manager and communications specialist. He has an analytical mindset coupled with creativity and the ability to see issues from different perspectives. He is able to develop novel approaches while keeping the focus on producing practical and measurable outcomes.
He has designed and implemented numerous communications and media relations campaigns ranging from the Vancouver 2010 Olympics, to the presence of unexploded military ordnance in Canadian communities, to civil unrest associated with the G-8 and G-20 meetings, to drug abuse among Canadian teenagers. He has worked with senior Canadian and American military personnel at NORAD headquarters in Colorado Springs and with Canadian Embassy personnel in Washington D.C. on media relations and communications issues, helping with the development of messages, news media and public/community engagement. He has extensive experience working with the non-profit sector on issues of homelessness, housing and mental health.
Location: Ottawa, Ontario
Paul Giroux is a writer and an issues manager who has worked with a large number of public and private organizations.
Over the past three decades, his services have been retained in the context of the most current issues of the day including the implementation of the GST, the NAFTA negotiations, the Gulf war in 1991, the ratification of the Kyoto Protocol by Canada, as well as meetings of the G-20 and G-8. He was senior consultant at National Public Relations for which he managed communications for a redesign initiative in the Government of the Canada. His past clients also include NATO, Foreign Affairs, the Department of Finance and the Supreme Court of Canada. He was employed at the University of Ottawa, where he was responsible for communications related to the recruitment of students. He started in the business as a journalist in the newsroom for Radio-Canada.
For the past few years his activities have been focused on speech writing. He continues to work with elected officials and business leaders – an activity that he remains passionate about. As well, Paul is engaged in development projects in Africa – specifically the housing sector in Cameroun and the region.
Location: Ottawa, Ontario
Brenda Bookbinder joined the team in Ottawa as our new manager. Brenda is a media placement, advertising, recruitment and communications specialist. A former Vice President for a large media buying firm in Toronto, Brenda maintains an up-to-date understanding of the most effective tactics in media, advertising and digital marketing.
Since joining our team, Brenda has become indispensable. Most recently, she was the project lead for the advertising, content placement, radio contest promotions and sponsorship development for our work with the Aero Gatineau-Ottawa air shows.
Location: Gatineau, Quebec
James Bullbrook brings over two decades experience as a strategic consultant, writer, producer and presenter/trainer. He has worked extensively with clients in the private sector, as well as with candidates, elected leaders and ministries and departments from both the provincial and federal levels of government.
James’ strategic approach is derived from an old truism of communication: it’s not what you say, it’s what they hear. Or, put another way, the act of communicating does not mean you have communicated.
James collaborates with clients to apply that potent truth to their communication strategies and products, giving voice to their mission and values in a way that resonates with the audiences they need to reach.
James began his career in the Ontario Public Service and later served for over three years as Senior Writer to the Premier of Ontario. He presents to various audiences on leadership communication using lessons derived from successful and less-than-successful communication, and provides client-specific strategic consulting, training and message development services. Location: London, Ontario
In addition to being an Associate with RMA, Réjean Grenier is owner and principal consultant at Grenier & Associates, a firm specializing in entrepreneurship and communications. He is an instructor of journalism at the University of Sudbury.
From 1998 to 2011, he owned and published Sudbury’s French-language weekly, Le Voyageur. From 2004 to 2009, he also published Ontario’s only French-language business magazine, Le Lien économique.
Between 1996 and 2003, Réjean was executive director of Ontario’s oldest French cultural centre, Le Carrefour francophone de Sudbury. Between 1977 and 1996, Réjean enjoyed a successful career as a radio and television journalist for both Radio-Canada and the CBC. He covered the Gulf War in 1990-91 and took part in a Professional Studies Exchange Program in Great Britain in 1995.
Réjean also lectured in Media and in Canadian Government at Laurentian University from 1995 to 1997 and served as media spokesperson for Elections Canada during the 2004, 2006, 2008 and 2020 general elections. Involved in what has become known as Le Mouvement du Nouvel-Ontario, between 1971 and 1979, Réjean was a founder of the festival La Nuit sur l’étang, agent for Le Théâtre du Nouvel-Ontario and manager of the music group CANO. Location: Sudbury, Ontario
Andrea Marantz worked with us during the last federal election as part of our team doing media relations for Elections Canada. We were so impressed that we brought her on board! Andrea will be working out of Winnipeg. We’re pretty happy about this because we have done a lot of work in that fantastic city and it looks like we’ll be doing much more.
Andrea is a former CBC host, producer and reporter; former communications director and media relations advisor for corporations in western Canada; and a television script developer and writer. She is very accomplished in everything we do , from communications training and coaching, to strategic communications, writing and production. Location: Winnipeg, Manitoba
Pierre Pilon enjoyed a career in radio and TV with the Canadian Broadcasting Corporation spanning 20 years. He has been a reporter, host, producer and Executive Producer – News and National Director of Training. Over the years, he has gained solid experience in the media and communications sector.
Pierre is a member of the International Association of Business Communicators (AIPC-IABC). He is also a certified trainer with Emploi-Québec. He has taught journalism and public speaking at Université de Montréal and has been a guest speaker for UQAM’s Executive MBA program. Location: Montreal, Quebec